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Home/Blog/Case Study/White paper/Expand your first-party audience to grow your retail media networkRetailGroceryAudience Sufficiency Retail Media Networks Expand your first-party audience to grow your retail media networkmin readCHALLENGEOne of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network.SOLUTIONUtilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us today! ‍Related resourcesStay up to date and in the know with Bridg!QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. This website uses cookies and other tracking technologies to enhance your user experience and analyze performance and traffic on our website as described in our Privacy Policy. We may share information collected via cookies with our third-party cookie partners for analytics and marketing purposes. By clicking “Accept All”, you consent to our use of cookies.Manage cookiesAllow all cookiesPrivacy Preference CenterWhen you visit any website, it may store or retrieve information from your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you. You can choose not to allow some types of cookies. You will find information about the cookies on our website under each consent category below and in our Privacy Policy. The cookies that are categorized as "Strictly Necessary" are always stored on your browser as they are essential for enabling the basic functionalities of our site. We use other cookies, sometimes in connection with third-party cookie providers, to help us analyze how you use this website, to store your preferences, and provide content and advertisements that are relevant to you. 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Functional cookies allow a site to remember choices you make (such as language or the region you are in) and provide more enhanced, personal features.Confirm my preferences and closeThank you! Your submission has been received!Oops! Something went wrong while submitting the form. Home/Blog/Case Study/White paper/Expand your first-party audience to grow your retail media networkRetailGroceryAudience Sufficiency Retail Media Networks Expand your first-party audience to grow your retail media networkmin read Home/Blog/Case Study/White paper/Expand your first-party audience to grow your retail media network Home/Blog/Case Study/White paper/Expand your first-party audience to grow your retail media network Home /Blog /Case Study /White paper / Expand your first-party audience to grow your retail media network RetailGroceryAudience Sufficiency Retail Media Networks Expand your first-party audience to grow your retail media networkmin read RetailGroceryAudience Sufficiency Retail Media Networks RetailGrocery RetailGrocery Retail Retail Grocery Grocery Audience Sufficiency Retail Media Networks Audience Sufficiency Retail Media Networks Audience Sufficiency Audience Sufficiency Retail Media Networks Retail Media Networks Expand your first-party audience to grow your retail media network Expand your first-party audience to grow your retail media network min read min read CHALLENGEOne of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network.SOLUTIONUtilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us today! ‍ CHALLENGEOne of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network.SOLUTIONUtilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us today! ‍ CHALLENGE One of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network. SOLUTION Utilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us today! reach out ‍ Related resourcesStay up to date and in the know with Bridg!QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. Related resources Stay up to date and in the know with Bridg! QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTVAn international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights. QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guestsWhen an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights. QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights. QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSRs and Casual Dining QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation. 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